Fashion Show Poster 2009

UKC Fashion Show Poster 2009

UKC Fashion Show Poster 2009


I made this poster about a month ago, it has now been put up all over the University of Kent campus to advertise the annual Fashion Show. It’s organized by the Photography and Modelling society, of which I’m co-president, and full infos about the show are available on our website, here. I’ll say a few words about the poster.
We took this in the Templeman Library with permission from their administration. Mikey and Alison helped me set up the lights. We used 2 430EXs behind the models pointing towards the camera for rimlight and lighting the books. 2 580EXIIs were in the bookshelves to either side of the model. One 580EX was lying on the floor to provide some fill from below. One 430EX sat in a shoot-through umbrella just above the camera pointed towards the models. I used Alison’s Canon 5DMkII (its 21MP allowed me to print the poster on A3 at over 300dpi).
I took photos of about a dozen models and later on decided to go with this one, because the lighting, the pose and the dress came together so well. Then the editing started. For a before and after comparison, have a look at the two photos below. First I cleaned up the bookshelves and coloured them in after boosting the saturation on them. Then I got rid of the emergency exit sign in the ceiling and the chewing gum on the carpet. Next up the model (Carole Mathias) got a quick digital makeover. I made the colour of her dress more striking, cloned out some stray hair, and added some colour to her make-up. The title logo uses the font AvantGarde, on which the society logo’s Maple Origins is based. The waves in the background were made following a tutorial I found on psdtuts. After getting plenty of feedback from fellow photographers at Photogen, the text with all the information ended up at the bottom rather than in the shelves.

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  1. Thierry

    I’m ashamed to admit I didn’t realize at first that it was actually Carole i this poster. I blame it on the shiny colours of the books. Although I really like it, it would most definitely grab my attention if I saw that on campus. I reckon putting the text at the bottom was a smart choice.

    I hope the evening went well!

    Mar 17, 2009 @ 03:02

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