Fashion Shoot: Unique

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For this week’s edition of inQuire’s fashion section we photographed clothes from Kent Union’s clothes outlet, Unique, situated on the University of Kent campus. Since the clothes are intrinsically linked to the student experience here at Kent campus itself seemed a suitable location for the shoot. We were lucky to have sunshine and tolerable temperatures for our outdoor shoot.
In technical terms, one comes closer to the limitations of flash photography with these bright conditions though. I wanted to shoot with a wide open aperture, but if I wanted to use flash without moving into Canon’s HSS system, in which a good deal of flash power is lost, I had to stick to the 1/250th sync speed of my 40D. Solution: I popped a .9 ND filter onto my lens. That way I could shoot wide open without having to reduce the shutter speed beyond the x-sync.
For some of the photos I also used a single reflector as a fill light source instead of flashes. Since we were shooting with more than one model, one of the others could easily hold the reflector for me.